Our Brand

About Our Brand

At Marshall Health Network, our brand is more than a logo or color palette — it’s the shared voice and vision that unites every corner of our organization. Every message we share reflects who we are and what we represent. Our brand guidelines exist to ensure consistency, clarity and cohesion across all communications so that every encounter — whether with patients, partners or peers — reinforces the trust, credibility and recognition we are building together.

Our brand embodies the Power of We. When we speak with one voice, we amplify our impact. A strong, unified brand helps our communities recognize and trust the care we provide; it strengthens recruitment and partnerships; and it supports our growth as a national leader in health care. These brand standards help us tell our story consistently and confidently, so every message — from a billboard to a business card — is instantly and unmistakably Marshall Health Network.

As our system grows and new entities, services and innovations emerge, our brand will grow with us. Together, by upholding these standards and contributing to their continued refinement, we ensure that the collective voice of Marshall Health Network remains clear, strong and aligned.

About Marshall Health Network

Marshall Health Network is a leading academic health system dedicated to advancing health, inspiring hope and serving families across West Virginia, southern Ohio and eastern Kentucky. Marshall Health Network brings together four hospitals—Cabell Huntington Hospital, St. Mary’s Medical Center, Hoops Family Children’s Hospital and Rivers Health—along with a comprehensive network of primary and specialty services through Marshall Health, the faculty practice plan for the Joan C. Edwards School of Medicine at Marshall University and the integrated group practice of the Network.

Our Mission
Advancing Health. Inspiring Hope. Serving You.

Our Vision
To be the academic health system that delivers access, excellence and compassionate care at every stage of life.

Our Centers of Wellness
  • Addiction & behavioral health 
  • Gerontology & healthy aging 
  • Obesity & diabetes 
  • Rural health & primary care

As a unified academic health system, the Marshall Health Network brand:

  • Reflects nearly five decades of shared commitment to advancing health through education, clinical care and discovery
  • Strengthens impact by bringing together physicians, hospitals and the university around a common mission
  • Amplifies the power of collaboration across care delivery, training and research
  • Honors the distinct legacies and trusted identities of hospitals and specialty care sites while moving forward together
  • Connects today’s work to Marshall University’s 186-year history of service, leadership and innovation