Visual Identity

Children's Hospital & Pediatrics

Hoops Family Children’s Hospital + Pediatric Care at MHN 

Marshall Health Network – Hoops Family Children’s Hospital is dedicated to providing exceptional pediatric care for the children and families of our region. As the pediatric heart of Marshall Health Network, the hospital delivers specialized services, advanced treatments and compassionate care designed specifically for our young patients.

The Children’s Hospital identity reflects the hope, healing and resilience that define every pediatric journey. Through child-focused colors, illustrations, imagery and design elements, the brand creates a welcoming and engaging experience that helps children feel comfortable, supported and empowered throughout their care.

Extending beyond the hospital, this visual identity serves as the foundation for pediatric branding across Marshall Health Network. From primary care and specialty clinics to hospital services and community outreach, it provides a cohesive and recognizable experience that unites pediatric services while keeping the needs of children and families at the center of every interaction.

For specific project support, please contact brand@mhnetwork.org.

Primary Logo For Hoops Family Children’s Hospital

Pediatric Service Line/ Department Identifier

LIGHT BLUE

CMYK 77 / 25 / 0 / 0
PMS 2925 C
RGB 0 / 153 / 214
HEX #0099D6

PURPLE

CMYK 77 / 97 / 0 / 0
PMS 1795 C
RGB 238 / 53 / 36
HEX #613393

RED

CMYK 0 / 94 / 100 / 0
PMS 1795 C
RGB 238 / 53 / 36
HEX #EE3524

White

CMYK 0 / 18 / 100 / 0
PMS 116 C
RGB 225 / 207 / 1
HEX #FFCF01